AWARD School
In 2022 I completed AWARD School and took out 1st place in South Australia with 9 of my 10 portfolio pieces ending up on the wall.
Brief #1: Outdoor / Poster
Deliverable: A single poster
Client/Product: Windex Original Glass Cleaner
Target Audience: Anyone who wants their windows crystal clear
Proposition: For the cleanest glass
Mandatories: Logo
Brief #2: Print
Deliverable: Magazine print campaign
Client/Product: Carsales.com.au
Target Audience: Anyone looking for a used car at a good price
Proposition: There’s a used car for every driver
Mandatories: Logo
Brief #3: TV
Deliverable: 30 second film ad
Client/Product: Ikea Buy-Back
Target Audience: Sustainably minded people who don’t want their furniture to go into landfill
Proposition: Give your old furniture a second life
Mandatories: Logo
Brief #4: Audio
Deliverable: 30 second radio ad
Client/Product: Heaps Normal Non-Alcoholic Quiet XPA
Target Audience: People who feel like a beer but don’t feel like getting drunk
Proposition: Beer without the consequences
Mandatories: Branding
Brief #5: Social
Deliverable: A social idea that works on Facebook and/or Instagram
Client/Product: Nicorette Gum
Target Audience: Smokers who are ready to quit but need support
Proposition: Nicorette helps you break your habit
Mandatories: Logo
Brief #6: PR
Deliverable: A PR idea
Client/Product: A winter holiday in New Zealand
Target Audience: Australians who want to experience a different kind of winter holiday
Proposition: Winter is different in New Zealand
Mandatories: Logo
Brief #7: Digital
Deliverable: A digital idea that encourages people to builld their website on Squarespace
Client/Product: Squarespace Website Builder
Target Audience: Anyone with an idea that needs an audience online
Proposition: Don’t just dream it, build a website
Mandatories: Logo
Brief #8: Direct
Deliverable: A direct idea that gets people to take out HCF Insurance for their pet/s
Client/Product: HCF Pet Insurance
Target Audience: Those who cherish their cats and dogs like family
Proposition: Pets are part of the family, too
Mandatories: Logo
Brief #9: Integrated
Deliverable: Integrated campaign executed across 3 different platforms
Client/Product: Taronga Zoo
Target Audience: People who love animals, and want to support wildlife conservation.
Proposition: Every ticket to Taronga Zoo helps animals in the wild
Mandatories: Logo
Brief #10: Commerical Creativity
Deliverable: A product, business or entrepreneurial idea that solves a consumer problem
Problem: One in six Australian households are experiencing financial pressure.
Mandatories: Idea name, elevator pitch, target audience and how it generates money