National Pharmacies - Mother’s Day

For Mother’s Day, National Pharmacies wanted to celebrate not only our familial mums, but also the wider mother figures in our lives.

The challenge was, no two mums are alike, and everyone has a different relationship with their Mum.

To acknowledge the entire spectrum of mums and mother figures in our lives, we wrote an ode to all the mothers in the world, celebrating whatever type of mum they may be.

Idea: To all the Mothers, by birth or otherwise

social video

catalogue copy

social tiles

Client: National Pharmacies
Agency: The Rowdy Group
Media: Catalogue, POS, Social, Digital
Creatives: Dallas Rodgers, Ed Schillace

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