Earthworks - ‘Dig a little deeper’
Tasked with developing a brand story and launch campaign for the Earthworks range of wines, our focus was on one thing; it’s just as much about the grower as it is the drinker.
To champion the generational family growers behind Earthworks, we encouraged consumers to ‘dig a little deeper’ and discover the stories behind the bottles.
Idea: Dig a little deeper
brand video
Client: Hill-Smith Family Estates
Agency: The Rowdy Group
Media: Brand Story, Brand / Campaign Guidelines, Print, POS, Social, Digital
Creatives: Dallas Rodgers, Ben Mangan, Steve Evans