National Pharmacies - ‘Every Dollar Counts’

National Pharmacies was one of the only pharmacies to give their members the full Pharmaceutical Benefits Scheme discount on government-selected prescriptions at every store.

To show audiences how rotten it feels to get less than you deserve, we served half a birthday cake to a sweet old lady, snapped a little girl’s skateboard in two, and composed a radio spot entirely out of prescription sounds.

When it comes to essential medication, every dollar counts, and our members deserve only the best at National Pharmacies.

Idea: Every Dollar Counts